Cindy McElhiney

Purpose: To promote a new, specialty service being offered.

Process: I pulled content from various disparate sources and designed a cover that matched the general look of other corporate practice group brochures. 

Result: It was well received not only by my office, but by offices nationwide, and was eventually used across the company in other cities where the services were offered. 

Purpose: To provide a broad overview of the company's services and locations. 

Process: I pulled content from RFP responses I had written. A unique challenge was actually having too much content- I had tons to pull from- so I worked with the brokerage team to select the most pertinent information.

Result: A comprehensive marketing piece the brokerage team used for new business development opportunities.

Purpose: To illustrate the benefits of working at the company to potential employees.

Process: I worked with the HR team to understand what they wanted the brochure to entail, then I wrote the content and designed it.

Results: The HR team was very pleased with how it turned out. They used it as a conversational tool during interviews and at college recruiting fairs.

Purpose: To provide interested parties with detailed information about renting the building my employer was housed in, for special events and meetings. 

Process: Photograph the space and write about its feature and benefits. 

Results: Facility rentals increased 30% YOY after this piece was developed.

Purpose: To provide title reps, realtors and mortgage company employees with a quick reference to frequently needed phone numbers.

Process: I compiled the information and designed the guide.

Result: At the time, there was no internet, so phone books were the alternate method, until this guide came along. It quickly became the title reps' best way to get their foot in the door of prospective client companies.

Cocktail reception for executive-level clients and prospects, as well as members of the media. 350 attendees.

Organization included: Selecting and contracting the venue and a world-renown jazz musician; meeting the musician's contractual requirements; arranging catering for guests and the band; hiring a production company; hiring actors to walk the room as television characters; designing the invitation; managing the invite list, sends and reminder emails; tracking attendee RSVPs and printing name badges; selecting attendee gift bags and items; decorating and branding the venue; communicating all of the above to sales and executive management teams; and managing the budget.

Title corporate sponsorship of the Rocky Mountain Airshow, which included the following:

- An employee summer picnic in a private tent attended by 550 employees and guests: Handled activities, catering, transportation, decor; music; invitations and RSVPs, giveaways.

- A vendor booth all weekend at the Airshow: Handled promotion, staffing, giveaways, branding, activities, scheduling, logistics.

- Speaking opportunity to entire Airshow audience: Handled scheduling, speech writing, CEO liaison.

- Title sponsorship: Handled contract negotitions and inclusions; radio, tv and print pre-event promotion; onsite signage and branding.

Economic forecast breakfast for corporate real estate clients, featuring Denver Mayor John Hickenlooper and special guest Roger Staubach. 250 attendees.

Organization included: Venue selection and contract negotiation; securing speakers and working with their teams on transportation, logistics and related details; catering BEO and schedule; guest list management and RSVPs; invitation design; email sends and reminders; table centerpiece design; A/V coordination; attendee and speaker gift selection; budget management.

A private VIP luncheon at Mile High Stadium welcoming Peyton Manning to Denver when he was aquired by the Broncos. Event was based around a discussion between Peyton and Roger Staubach (former Dallas Cowboys quarterback and president of the company I worked for) about the business of football. Moderated by local television sports reporter Susie Wargin. 400 C-level attendees.

Organization included: Venue selection and contract; working with Manning/Peyton/Wargin’s teams on transportation, logistics, Q&A, and all relevant details; invite list creation and management; invite design, sends, RSVPS and reminders; onsite signage and branding; attendee and speaker gifts; catering and BEOs; budget management.

Hosted golf tournament for clients at Castle Pines in Castle Rock, Colorado. 72 participants + 100 additional guests for a post-tournament luncheon.

Organization included: Invitation design; invite list management; payment processing; creation of foursomes; catering and BEOs; hole activities, staffing and scheduling; prize selection; budget management.

Sizes range from 10x10, 10x20, 30x30, 40x40

Speaking session, demo stations, Google Cardboard virtual reality station.

Sample of a detailed show guide developed for every show, reviewed via a live conference call with all participants. Includes demographics, participation level, agenda, pre-show marketing, booth property, what will be going on at the booth, attire, travel and more.

Samples include a pre-show email, a landing page, on-site branding, a room drop and a conference bag insert.

Samples include internal Survey Monkey survey, Salesforce report, debrief meeting agenda, and email to attendees.