WORK HISTORY

Senior Marketing Manager, Corporate Marketing & Events │ SDL │ SUPERIOR, COLORADO │ 2017-2018

Responsible for planning and executing corporate marketing initiatives

  • Developed extensive step-by-step event management template for use in SDL offices globally

  • Planned and hosted international marketing team meeting in Breckenridge, Colorado

  • Organized a conference with 350 clients, prospects, analysts and members of the media
         - Created content for conference social media campaign, mobile app and website

  • Currently am developing a Customer Reference Program for sales enablement


TRADE SHOW & EVENTS MANAGER │ Webroot │ Broomfield, Colorado │ 2013-2017

Development and oversight of global trade show and events program

  • Planned and executed events, conferences, trade shows, corporate meetings and webinars; I was responsible for budgeting, messaging, branding, positioning and operations of every event
         - The ROI of these activities included increases in brand recognition, corporate reputation, technology partnerships, editorial opportunities and lead gen for the sales funnel

  • During my tenure, events increased 75% in volume and 30% in scale

  • Events team grew from one person (me) to three; two events specialists reported to me

  • Put new processes and tools into place for increased efficiency and effectiveness

  • Project managed cross-functional teams to maximize event impact on business

  • Required close collaboration with business owners and executives, as well as sales, marketing, operations, accounting, engineering and product teams


MARKETING MANAGER │Jones Lang LaSalle │ Denver, Colorado │ 2006-2012

Managed marketing programs for commercial real estate brokers and various business units, primarily focused on new business development

  • Handled client events, graphic design projects, RFP responses, business development pitches, advertising and public relations, e-marketing, social media, and creation of marketing materials/sales collateral

  • Seamlessly executed numerous high-profile, C-Suite events featuring professional athletes, political leaders and members of the media

  • Maintained a proposal win rate of more than 90%. Projects won, in part due to my support, included Xcel Energy, Frontier Airlines, State of Colorado, Greyhound, UCAR, Denver News Agency and DirecTV, among many others

  • Served as internal SME of company facts, stats, products, services, capabilities, locations, etc.

  • Received “5280 Award” for positive attitude, energy, innovation, leadership and teamwork (2009)


MARKETING COMMUNICATIONS SPECIALIST │Dharmacon │ Lafayette, Colorado │ 2002-2005

Managed company’s presence at 35+ domestic and international trade shows, seminars, meetings and conferences

  • Developed policies, processes, checklists, procedures, metrics and budget for events

  • Handled booth selection, logistics, collateral selection, graphics and ROI analysis

  • Initiated speaking engagement program: Identified, pursued, secured and coordinated speaking opportunities around the globe

  • Managed corporate advertising editorial calendar, ad design and placement

  • Enhanced internal communications during rapid growth by developing an employee newsletter

EDUCATION

  • Certified Trade Show Marketer - Northern Illinois University

  • Social Media & Web Marketing Certification - Boulder Digital Arts, Boulder, Colorado

  • Six Sigma Orange Belt certified - Exhibitor Media Group

  • B.A. Communications - University of Missouri, Saint Louis
    - Writing Certificate, equivalent to a minor in journalism
    - Recipient of the Robert B. Smith academic achievement and professional promise award

COMPUTER SKILLS

  • Business: Adobe Acrobat, Microsoft Office, OneNote, Smartsheet, Basecamp, BrandFolder, Teamwork

  • Design: Illustrator, InDesign, Photoshop, Publisher

  • Email: Exact Target, Constant Contact, MailChimp, Eloqua, Marketo, GreenEnvelope

  • Social: LinkedIn, Twitter, Instagram, Pinterest, SlideShare, Vine, Swarm

  • Web: Basic HTML, SEO, SharePoint, WordPress

  • Comfortable working in iOS, Android and Windows platforms

PROFESSIONAL MEMBERSHIPS

  • SheSays Boulder - Women in Start Ups & Technology

  • EXHIBITOR Community

  • National Association of Photoshop Professionals

  • Boulder Digital Arts

  • Denver/Boulder Tech Meetup

  • Denver/Boulder InDesign User Group